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BADRI NARAYAN AND SUBHASH KUMAR,
Paperback,
2023,
English,
1st Edition,
193 Pages
93-5491-912-0,
978-93-5491-912-1
View Description
This book is based on the honourable Prime Minister's radio program "Mann Ki Baat" in which he addresses the nation on All India Radio. It is being broadcast on DD News and DD National, PMO India, the Ministry of Information and Broadcasting, and many other social media platforms. The process of addressing the people through "Mann Ki Baat" was the first broadcast on 3rd October 2014 to create a dialogue which was the first experiment of its kind. Since then, it has been broadcasted continuously and marked the 102nd edition which was aired on 25th December 2022. All India Radio (AIR), which has been broadcasting "Mann Ki Baat," is the national broadcaster of India. Radio as a medium of communication has a wider reach to its audience.
This book is an outcome of an initiative of the Ministry of Education, Government of India under the theme of "Creating Intellectual Heritage: Development, Knowledge Resource and making New India" a dialogue, documentation, and research program. It is a development and governance-related knowledge program. This book is titled "Beyond Boundaries: A Study of Social Impact of Mann ki Baat". It has tried to capture the impact of "Mann Ki Baat" on common people, society, the economy, education, etc. through the lens of an academic perspective. It has been a great success over the years in terms of linking development with communication. It has created a space for a common citizen to connect, be addressed, and participate in governance through two-way communication between the Prime Minister and the citizen.
275.00
In Stock
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