YOUTH OF NORTH-EAST INDIA: Demographics and Readership

YOUTH OF NORTH-EAST INDIA: Demographics and Readership
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The National Youth Readership Survey (NYRS) was conducted by National Council of Applied Economic Research on behalf of the National Book Trust, India at the all India level with the objective to get a clear understanding of the present scenario of readership and media consumption behaviour of the literate youth in India in a comprehensive manner under the National Action Plan for the Readership Development Among the Youth (NAPRDY) mooted by the Trust. The present report, as a follow up of the NYRS, which was published in 2010, attempts to give a detailed account of the reading habits of the literate youth in the north eastern states and their exposure to different forms of media, and how diverse socio economic and motivational factors impact their reading habit. In order to have a better understanding of the status of the North Eastern (NE) states as compared to the rest of country, the findings are compared with the similar result for one rich state (Maharashtra) and one economically backward state (Bihar) of India chosen on the basis of their per capita gross domestic product. This is over and above the comparison of the findings in respect of the NE states with the overall Indian situation.


Year of Publication:2012
Edition:1st Edition
No of Pages:155 Pages
Age Group:All
ISBN 13:978-81-237-6552-5
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